Large and small corporations want their sponsorship money to reach the
"grass roots" level of sport because this is where it connects with real
people, however their options are limited to the major sporting organisations.
This is because of the high cost of administering individual sponsorship
arrangements with the many thousands of "grass roots" sporting clubs in
Australia.
Large corporations find it is easier to justify and to manage
a relationship with a large sporting corporation. They get a measured return on
their investment, it's not brillaint, but it's the best option they have.
Smaller Australian corporations also want their money to reach a selection
of sporting clubs however the cost of reaching clubs then implementing,
processing and tracking sponsorship arrangements with a large number of
sporting clubs is basically impossible to even fathom.
The answer is "organisation" - we need a system (the internet) for the
thousands of Australian sporting clubs to organise themself in a way that
large and small corporations can deal with them collectively. And so this
is what we have created.
We have a number of sponsors ready to support your club however we need you to register because this tells our sponsors that you are interested in their sponsorship and their money.
The first step is to simply register your club.
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