Here is a selection of key items that will halp you to communicate with the Large Australian and International marketers.
Of course you don't need to know any of these things, that's our job. All you need to do is to register with us and then get on with enjoying your sport.
Activity-based cost accounting: |
procedures that can qualify the true profitability of different activities by identifying their actual costs
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Arms-length price: |
the price charged by other competitors for the same or similar product.
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Brand development index (BDI): |
the index of brand sales to category sales
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Cause related marketing: |
marketing that links a firm's contributions to to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions with the firm
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Drive: |
A strong internal stimulus impelling action.
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Exchange: |
the process of obtaining a desired product from someone by offering them something in return.
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Heuristics: |
Rules of thumb or mental shortcuts in the decision process
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Integrated marketing: |
mixing and matching marketing activities to maximise their individual and collective efforts
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Market penetration index: |
a comparison of the current level of market demand to the potential demand level
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Media selection: |
Finding the most cost-effective media to deliver the desired number and type of exposures to a target market
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If you want to walk the walk, you have to also talk the talk, or you can simply register your club and let us get on with finding sponsors for you.
